It’s different in both approach and focus. While design thinking is great for solving a known challenge, it does not necessarily help you learn how to think more creatively. Improv, another common approach to creativity, is great for shifting your energy, but it does not help you understand how to embed creativity into your routine. We saw that need and we wanted to find a solution.
That’s why all our offerings focus on how to build a creative mindset, how to sustain creative thinking, and how to make creativity a lifestyle and habit. Today 87% of professionals around the world are not satisfied at work. That’s a huge number of people who are feeling stuck and dissatisfied. We want to change that through creativity. Wouldn’t you want to live in a world where everyone was fulfilling their potential?